Tattooed Jesus Illustration – Clever or Offensive?

photo used in controversial billboard ad for

This controversial-by-design image is generating quite a bit of news stir this morning. (see ABC News story) Apparently a new organization called used this picture (copyright on a new billboard along a West Lubbock, Texas highway and many do not like it or understand it.

Of course I did what the maker of this ad hoped I would do: upon seeing it and reading about it, I visited their website to see what they were all about. I mean, after all, that is a representation of God’s Son, my savior, in that contentious photo.

What I found at was a video which I encourage you to watch:

Questions: What do you think of this ad? Is it an over-the-top, offensive use of imagery meant to cause controversy and draw attention? or a clever, modern illustration of the story of the Gospel? or is it both? Leave me a comment to tell me what you think.